Billettbestilling/påmelding

EKD-seminar: fellesdel + workshop: "Defining your brand"

Kurs: Defining your brand
Kursholder: Jussi Paasio/2ndOpinion
Kursbeskrivelse:
We briefly cover some brand definition tools, participants select one and we work out an initial definition of their brands. An exercise is undertaken, some examples for inspiration are provided, and a model that can act as a guide or a brief is formed. This can and should be revisited, deepened and honed later, but provides a practical base for entrepreneurs, freelancers and businesses alike.

Om Kursholder:
Jussi has a business school education from Turku and Dublin. He currently runs a strategy and brand advisory company, 2nd Opinion (www.2ndopinion.fi) – somehow finding time to teach entrepreneurship, strategy, business models, brands and business numbers in some universities. Previously, he’s worked e.g. as Strategy Director in the Helsinki branch of TBWA, a global marketing and advertising business. He’s been involved in startups since ancient times, aka the mid-nineties.

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